Email Marketing

8 Best Email Marketing Tools & Softwares for Small Business in 2022

Do you want to dip your feet in email marketing? Email marketing tool is the simplest way to connect with your visitors, make an engaging relationship and convert them into customers.

Do you want to dip your feet in email marketing? Email marketing tool is the simplest way to connect with your visitors, make an engaging relationship and convert them into customers. Choosing the best email marketing services that has all the features you need is critical to the success of your business. In this article we find  8 Best Email Marketing Tools & Software for small business in 2022.

Email marketing is a tool for small business owners to reach out to current and potential customers and choosing the right application can help a company attract more sales. These services allow businesses to send email campaigns, test messages before sending them to the public, combine email with social media efforts, and track the performance of these campaigns.

Choosing the right solution goes beyond choosing an affordable platform or software. Features of email marketing applications can create opportunities to find new leads and convert them into customers. There are a lot of options when selecting one of these platforms, so it helps to assess their functions to find the one most suitable for your needs.

In this article, we will compare the top email marketing services to help you pick the best email marketing service for your business.

Which is the Best Email Marketing Tools?

Email marketing is a great way to get your message across, whether you are a blogger and want to give regular updates to your readers or you are trying to do business to generate more leads. With email marketing, you get your message directly into the inbox of the people you want to see it. The best email marketing software for you depends on your requirements.

If you have any type of website that has traffic, then you need to do email marketing. Email marketing allows you to contact your visitors even after leaving your website.

Some benefits of email marketing are:

  • Increase Frequent Visits: More than 70% of website visitors who leave your website will never return. When you create an email list, you can make a connection with your visitors by collecting their email addresses and sending them valuable content.
  • Build a loyal following: Frequent visitors are more likely to convert into customers. In fact, studies show that it takes 3-4 visits to your website to get your potential customers to actually think about doing business with you.
  • Increase sales: Email conversions improve both social and organic traffic. So if you want to make a sale, you will need to start email marketing.

1. Constant Contact – Best Email Marketing Tools

contstant contact best email marketing service

Constant Contact is one of the Robust and fastest growing email marketing services in the world. It is also the easiest and beginner-friendly email marketing service to use. Constant Contact was established in 1995, making him one of the oldest email marketing companies. They are also one of the largest, with more than 200 million emails sent per day from their platforms.

You can easily manage your email lists, contacts, email templates, marketing calendars and more. Each account provides you with easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ad integration and a powerful eCommerce integration for Shopify stores.

Beyond the specific features above you, you get a wide range of niche-specific templates to use and a dashboard, which presents your most important data matrix. They offer a useful guide and services, which are very useful for those who have no email marketing experience. Also, you will get access to live chat, email and phone support.

Their Email Plus accounts also come with powerful features such as email automation, surveys and surveys, coupons, online donations, and subject line A / B testing that help you send targeted emails to maximize your open rate.

How much does it cost?

There are two plans to choose from. Each of these plans breaks down into pricing tiers based on multiple contacts.

Email Plan:

  • 0-500 subscribers: $20 per month
  • 501-2,500 subscribers: $45 per month
  • 2,501-5,000 subscribers: $65 per month
  • 5,001-10,000 subscribers: $95 per month

Email Plus Plan:

  • 0-500 subscribers: $45 per month
  • 501-2,500 subscribers: $70 per month
  • 2,501-5,000 subscribers: $95 per month

2. Sendinblue – Best Email Marketing Tools

free email marketing software

SendinBlue is known as one of the best transactional email services. Based on this reputation, he created an email marketing automation product. The platform is extremely easy to use with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are simple and perfect for beginners with no experience in email marketing.

SendInBlue is another young email marketing platform. We use SendinBlue on the leadform to trigger transactional email (for example password email and invoice receipt). Although I cannot comment in detail about their marketing automation features, they do have an exceptional developer API that integrated their email sending functionality to our email.

Overall, it is very easy to use and has a generous plan, as the plans are not based on the number of emails sent and the number of contacts. Specialized features like list management, campaign reporting, and email layout optimization are included.

It offers beginner-friendly automation tools that allow you to send transactional emails, and segment users. It can also choose the best time to send bulk emails using its AI algorithm to ensure maximum email delivery.

How much does it cost?

Limited free plan:

  • Monthly limit of 9,000 emails per month
  • Unlimited number of contacts.

Lite plan: 19 Euros per month:

  • Send up to 40,000 emails a month
  • Unlimited number of contacts.

Essential plan: 29 Euros per month:

  • Send up to 60,000 emails per month
  • No logo on emails
  • Unlimited number of contacts.

Premium plan: 49 Euros per month to 129 Euros per month:

  • Send up to 120,000 or 350,000 emails per month
  • An unlimited number of contacts.

3. Drip – Best Email Marketing Tools

drip - best email marketing software

Drip is a versatile email marketing platform that includes many useful features including message personalization, integration with an e-commerce platform, comprehensive data analytics and more. It supports a pair of different tools for email creation; One visual, the other text-based. It helps to create impressive image-driven marketing, which is more targeted and personalized to individual users, along with follow-up messages.

If you are an e-commerce merchant who wants to turn your visitors into customers and customers with intelligent marketing automation, then Drip is the right solution for you. It allows you to have deep conversations with your customers and understand their purchase intent and behavior and send emails at the right time.

You can customize your messages based on cart abandonment, first time users, people returning to the website, people clicking on links on your site, etc. Their vast array of integrations offer you to send text messages, display Facebook ads, and more. Depending on your customer workflow.

Customizing the content is straightforward, so the email will always be relevant to the people who receive them. There is also a tracking feature that changes the business that controls how email marketing campaign performance and effectiveness are evaluated.

How much does it cost?

Starter plan: Free forever –

  • Up to 100 subscribers
  • Unlimited email sends

Basic plan: $49 per month –

  • Up to 2,500 subscribers
  • Unlimited email sends

Pro plan: $99 per month –

  • Up to 5,000 subscribers
  • Unlimited email sends

Enterprise plan: Get a custom quote –

  • Anything beyond 5,000 subscribers

4. ConvertKit – Best Email Marketing Tools

convertkit - best email marketing

ConvertKit was founded in 2013 by Nathan Barry. It is the best and popular email marketing tool for bloggers and publishers. ConvertKit was created specifically for online creators such as bloggers, podcasters and YouTubers. It is extremely easy to use and is incredibly powerful.

ConvertKit makes email automation easy for publishers to understand. For example, you can use your visual automation builder to create powerful automated email funnels that help guide a visitor through a value journey.

There is also a built-in landing page editor which is very useful, you can start email marketing and even a website is not required. Just a source of traffic (such as your YouTube channel, or social media account). You will find in-depth customer management, tagging and advanced email segmentation features.

ConvertKit allows you to easily provide content upgrades and incentives with an email signup form. It makes it easier for you to manage auto-responders that allow you to send drip emails. ConvertKit offers a 14-day free trial, and they also offer a 30-day return policy.

How much does it cost?

  • 0-1K subscribers: $29 per month
  • 1K-3K subscribers: $49 per month
  • 3k-5k subscribers: $79 per month
  • 5k+ subscribers: Custom pricing

5. AWeber

aweber email marketing tools

AWeber is a complete and competitive solution. Its biggest strength is the autoresponder system, which allows you to quickly and easily set up a series of emails to automatically go out to new customers and other target groups. You can design email newsletters with drag and drop builders, automate email sequences, and create mobile-responsive signup forms that look great on any device.

AWeber’s autoresponder tool is a great way to engage your customers. You obtain access to over 150 email templates to make the email design process hiccup-free. AWeber defaults to double opt-in, but you can disable it and switch to single opt-in within the program itself.

Upgrade different business functions by integrating your email marketing account with other online services. If you are using a service such as Salesforce, you can customize your account to automatically show which customers are members of AWeber emails, and the emails you have received from them.

Your AWeber account can also integrate with the most well-known shopping cart tools, allowing you to add new customers to your website every time you shop. If you want to take your marketing efforts to the next level, you can visit AWeber Labs to create your own apps and time-saving tools through the AWeber API. AWeber offers a comprehensive lineup of templates and is easy to integrate with your website, blog, and existing CRM systems.

How much does it cost?

  • 0-500 subscribers: $19 per month
  • 501-2,500 subscribers: $29 per month
  • 2,501-5,000 subscribers: $49 per month
  • 5,001-10,000 subscribers: $69 per month
  • 10,001-25,000 subscribers: $149 per month
  • 25,001+ subscribers: Get a custom quote

If you want to try before you buy, there is a 30-day free trial that gives you access to every single feature.

6. Mailchimp


Mailchimp‘s all-in-one marketing platform has user-friendly design and tons of integration opportunities. It is one of today’s most popular email marketing products, especially for small businesses. Known for its easy-to-use, no-code interface, the platform features a campaign builder to easily craft messages that suit your message – whether it’s for product launches or news announcements. for.

To add to its stellar set of email marketing features, MailChimp is also considered reliable for its business-enhancing analytical technology. With this, you can learn who is opening your messages, where they are opening it, and how they are interacting with your email. This is great for understanding the browsing behavior of your target customers and finding out which marketing techniques they respond to the most. With this, it is easy to improve your campaigns in the future.

As the backbone of your customer relationships, they provide AI-driven, user-friendly tools. Mailchimp users can send marketing emails and automated messages, create targeted advertising campaigns, create landing pages, send postcards, reporting and analyzing, and sell online.

Mailchimp features are powerful and affordable for marketers of all sizes, whether you’re a blogger, a local business, or an off-the-chart development company. Connecting Mailchamp to your WordPress website or eCommerce store is a breeze. You can also find hundreds of integrations with apps you are already using.

How much does it cost?

Free plan: Send up to 1200 emails for up to 2,000 subscribers

Paid plan: start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.

7. GetResponse


If you are looking for an email marketing software that comes with a beautiful and fast user interface, then GetResponse may be the right solution for you. Email marketing is extremely easy to use and simple for small businesses. It comes with some amazing marketing automation tools that allow you to create smart automated campaigns.

With their drag and drop builder, you can create campaigns, contact segments, and send content designed for specific groups. These tools help you to create effective campaigns to increase your profit. GetResponse also provides highly responsive forms, landing pages, tracking, and autoresponds. They are integrated with many other service providers including Google, SalesForce and ZenDesk.

GetResponse publishes many useful marketing resources such as courses, whitepapers, and videos that let you go through various aspects of email marketing. GetResponse will track how many subscribers to your email, complaint, unsubscribe or click on a link. You will also know how many emails failed to reach their destination for any reason. You can also find out why people have unsubscribed.

How much does it cost?

  • Basic – The basic plan costs $ 15 / month with 1,000 subscribers and includes email marketing, unlimited landing pages, automation templates, and more.
  • Plus – The Plus plan costs $ 49 / month and includes a basic plan with list building funnels, sales funnels, selling e-products, webinars (maximum 100 attendees), and more.
  • Professional – The plan costs $ 99 / month and includes webinars (maximum 300 attendees), paid webinars, webinar funnels, automation builders, and more.
  • Enterprise – The Enterprise plan is priced at $ 1199 / month and includes advanced features such as dedicated IP addresses, delivery consulting, transaction email, webinars (max 500 present), and more.

8. MailerLite


MailerLite is an email marketing solution designed for businesses of all sizes. This includes drag-and-drop editor, custom HTML editor, rich text editor, built-in photo editing feature, newsletter design template and file manager, and more. With this, it will be easy for both novice and professional users to create emails, run campaigns and schedule messages.

MailerLite focuses on simplicity, excellent customer support, and beautiful email design. In addition, it comes with an email statistics feature that will help you check essential aspects of your campaign such as clickthrough rates, open rates, and conversion rates. In this way, you can better determine how to increase customer engagement.

It is very easy to use, fun for beginners! The interface is intuitive and you can create emails very quickly. Some are basic and flexible templates and are modern and minimal. However, there are no super-advanced automation or analytics features. This is best for users who want to keep things simple.

Another thing that makes MailerLite a great email marketing solution is that it comes with the developer API function. This allows users to easily up or down the platform based on their current requirements. For your convenience, MailerLight can be deployed via the cloud or on-premises. They also provide 24/7 support to help you the most from your platform.

How much does it cost?

Free –

  • For 1 – 1000 subscribers
  • 12,000 emails per month


  • For 1 – 1000 subscribers
  • unlimited emails per month


  • For 1001 – 2500 subscribers
  • unlimited emails


  • For 2501 – 5000 subscribers
  • unlimited emails


  • For 5001 – 10,000 subscribers
  • unlimited emails per month

Conclusion: Your Turn

Hopefully, with our list of the 8 best free email marketing tools, you were able to get a better idea of which platforms are best suited for your operations. And remember, you are never locked into an email marketing service. Most providers allow you to export and import your leads and transfer them to another provider if need be.

If you are a small WordPress website owner who is just getting started with email marketing, then Constant Contact is the best email marketing tools for you. And if you have a WordPress eCommerce site where you want to personalize emails based on user behavior such as abandoned carts, first time users, returning buyers, etc., we recommend that you use drip Do it.

If your Site is not created using WordPress then why he is looking for a ready-made WordPress eCommerce website. The readymade website is a widely used website that is customized by Delegate Studio according to the requirements of the user. ReadyMade Website includes Top-level Domain, Managed Hosting, SSL certificate, Website Builder, On-Page SEO, and 24/7 Support.

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By Usha Sharma

Usha is a professional web developer with a passion for WordPress and IT industries. She is a knowledge enthusiast and a devoted content creator, possessing 6 years of web-related experience.

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