If small business owners choose to use a content management system (CMS), such as WordPress, they will run a hassle-free website and endless optimization options. Devices like Google Analytics help a lot because it shows you valuable data about your site’s visitors. But if you want to show special data for users of the specified area, then the WordPress Geo-targeting plugins comes in.
These plugins help website owners to create customized content for the individual user, where they are based on viewing their site. After installation, plugin settings can be easily configured through the plugin’s options panel in the dashboard.
These plugins focus primarily on visitors to your website. The geotargeting plugins will use the IP address of your visitors to provide information about where they are located, and then update your web content to automatically create local information.
What is an IP address and Geotargeting?
An IP address is a number that indicates the physical address of a visitor’s computer. Geotargeting occurs when you use this address to identify a visitor’s location and then serve the most relevant content for them. As a result, visitors feel more busy with your website.
Geotargeting is the practice of delivering content to a user based on their geographical location. It can be done at the city or zip code level via IP address or device id, or on a more granular level through GPS signals, geo-fencing, and more.
Marketers geotarget users on their always-existent mobile devices. Because every person has something to say about their environment and their mentality at a given time – which makes it easy to distribute relevant advertising materials. The idea is that the more relevant an advertisement or proposal, the more likely it is possible what the marketman wants: a sale.
Why Should You Use WordPress Geotargeting plugins?
There are several reasons why you should consider offering different content to different viewers:
Local language performance inspires confidence among visitors to interact with your website. You will be able to quickly connect with local audiences by mentioning local events and using local personality testimonials.
In addition, it is possible to optimize offers, events, and coupons and run highly targeted local advertisements and marketing campaigns. You can improve customer service by telling visitors about delivery areas, operating hours, parking arrangements, etc.
Businesses with local branches can send customers to nearby stores or local sites. You can display country-specific tax and shipping information. Only country-specific legal notices need to be displayed. You will be able to provide spot-on information and content.
You do not want your local business to waste bandwidth on other countries’ traffic. In order to restrict high spam traffic, resulting in conversion rates do not match. To increase the security of a website, especially if your website is unsafe for foreign hackers.
The Most Popular WordPress Plugins for Geotargeting
1. IP2Location Redirection
IP2Location Redirection is a non-intrusive IP location lookup technology that retrieves geolocation information with no apparent permission from users. All you need is your customer’s IP address. Enables to easily redirect visitors to a blog page on your site or using the IP address to predefined URLs based on their country.
It comes with different IP database packages along with different levels of IP geolocation information according to your business needs. Pay for what you need. It can be integrated into any software platform to receive IP geolocation information using the database, Rest API and SDK (Java, .NET, PHP, Ruby, Python, Pearl and many more).
It works for all IP addresses, including IPv4 and IPv6 in a database or API. The IP location is simple to see and no additional cost is required. This plugin is standing for supports both IP2Location BIN data and Web service for geolocation queries. If you are using BIN data, you can update BIN data every month using the wizard on the settings page for an accurate result.
2. GEOTargeting Pro
GeoTargeting Pro enables WordPress publishers to customize the content based on the reader’s Geolocation information. It implements those shortcodes that allow publishers to include the Geolocation data and post title of the reader in the post.
Geotargeting Pro is the preferred plugin for affiliate marketers for your country-specific offers due to its simplicity and powerful features. Now with premium accuracy to help you target specific content of states and cities.
It is compatible with WooCommerce and Easy Digital Downloads. But uses Post Types for products which can be used with any other Commerce plugin. You can delete the product altogether or display a message that is not available.
Geolocation “is open source software. It plugin grant WordPress users to geotag by using Edit Post Page or WordPress for any Geo-enabled WordPress mobile application such as WordPress for Android, or Blackberry, WordPress for iPhone.
Visitors see a brief description of the address before or after the post in a custom place. Hovering over the address reveals a map that shows the precise location of the post. If anybody only wants to show a text version without access to any external services after seeing a post, then enable “Plain” mode to prevent external access except for a specific location to be set. In this way, Google API is used only when a logged user is reaching the site or when creating a post.
Apart from this, there is also an option to use the tag [geolocation] on one page so that multiple entries on one map (from a travel example) can be completely provided with a map. It can be obtained, by placing a user-defined field named “Category” and giving it the name of the category (not slag) shown.
4. WordPress Geo Plugin
This lets you specify a default geographic location for your entire WordPress blog, SEO redirection, spam protection, WooCommerce control and much more. The WordPress Geo Plugin helps you increase conversions, makes better SEO, captures your blog or landing pages.
The WordPress Geo Plugin uses a combination of free and paid services that return information about places. Other notable plugin features include Cloudflare CDN support, a useful live banner shortcode for dynamic notices, GEO defender blocking site access to certain locations, country SEO redirects, include or exclude content based on location and SSL support.
5. IP Geo Block
The IP Geo Block plugin blocks specific visitors, IP addresses and even entire countries or regions from accessing your site. This feature can be useful when you need to prevent people or bots from hacking on your website.
The Geotargeting Plugins provides protection against malicious login, spam, trackback, and pingback comments from spam or unwanted countries or regions. Depending on the IP address, the entry on the backend of your website will be valid through the country code. You can whitelist or blacklist a specific IP address as well as to a specific country. But it does not stop there, it also detects malicious attacks from permitted countries on the basis of attack patterns.
You can configure this plugin as a must use plugins so that this plugin can be loaded before regular plugins. It can reduce the load on the server extensively. A simple argument can help to reduce the number of rogue bots and crawlers that rub your site. When you click on an external hyperlink on the admin screen, the HTTP Referrer will be removed to hide the footprint of your site.
6. iQ Block Country
iQ Block Country is a plugin that offers you to limit access to your website content. You can either allow or deny visitors (parts of) from countries defined for your content. For example, if you have content that should be limited in limited countries, you can do this. If you want to block the wicked countries which, for example hacking attempts, spamming your comments, etc., can cause them to block them too.
Do you want to secure your WordPress Admin backend site only for your country? Completely possible! You can also block all countries and only allow your IP address. Further, you can show a message to blocked visitors that you can style using CSS or you can redirect them to a page within your WordPress site. Or you can redirect visitors to an external website.
These Geotargeting Plugins uses the GeoLite database from Maxmind. It has 99.5% accuracy, which is great for a free database. If you need high accuracy then you can buy licenses directly from MaxMind. To use the plugin, you have to download the GeoIP database from a third party or you will have to get the API from them to gain access to the landlord. The plugin works fine with many (but not all) caching plugins.
7. WP Geoloc
These Geotargeting Plugins adds geolocation functions to your WordPress, it allows you to find a place with a radius around you or a specific distance. You can select a specific location with the widget or you can request the URL by providing latitude, longitude, and distance as the parameter. Widgets and Shortcodes are made up of a Google Autocomplete and a distance-range slider.
WordPress Geotargeting plugins provide users an easy way to personalize content based on their location. It helps your visitors keep better content with your website, which is most relevant to them. In addition, you can use the feature to increase security and improve the efficiency of your WordPress website. Over time, it can also help in creating a loyal viewer.
Some business niches depend more or entirely on geolocation-based content. Some of them are survey companies and other directory-based businesses. WordPress geolocation based content is possible and workable with the help of the above plugins and providing geolocation based content in the WordPress site is an air if you better understand how these plugins work.
If you know any other good WordPress geolocation plugins, please let us know in the comment section below.