Looking for the Best SEO Guide to Boost Your Website Ranking in Google for beginners? You have come to the right place. Our tutorial will focus on all the essential aspects of SEO.
If you want a good rank in the search engine, then you need to take your SEO seriously. Fortunately, using WordPress is ahead of you, because it’s already pretty SEO friendly. One of the reasons is that people choose WordPress at first place.
Even so, there are many things that you can take on WordPress SEO to the next level. We made this guide to make it easy for you. Below you will learn the 10 best tips that can be used to improve your site’s traffic.
Table of Contents
An introduction to SEO
SEO stands for “Search Engine Optimization”. This is the process of getting traffic from search results on “free,” “organic,” “editorial” or “natural” search engines.
It is customary to optimize your web pages to get them to high places in search results of Google or other search engines. SEO Organic- aka non paid – focuses on improving rankings in search results. If you have a website and you want to get more traffic, then it should be a part of your marketing efforts. You can read our complete guide on What is SEO.
To understand the true meaning of SEO, let’s break that definition and look at the parts:
Quality of Traffic: You can attract all the visitors of the world, but if they are coming to your site because Google tells them that you are a resource for Apple Computer when you are actually a farmer selling apple, this is not quality traffic. Instead, you want to attract visitors who are really interested in the products you offer.
Quantity of Traffic: Once you have the right people to click through those search engine result pages (SERPs), then more traffic is better.
Organic results: Advertisements make an important part of many SERPs. Organic traffic is any traffic for which you do not have to pay.
10 Tips to Boost Your Website Ranking in Search Engines
1. High-Quality Content
Writing high-quality content should be an important aspect of each SEO strategy. You need some creative writing skills for Content Writing. And honestly, many blogs can hardly be read and not all be informative, entertaining or inspirational. Now, we can not be all Hemingway, but you should try to write well.
When creating quality content, what quality would Google consider to be the first thing to consider? Google is constantly striving to increase its search results – this means providing more quality and informative content that is beneficial for searchers.
Google likes high-quality content. Take a look at the top results for any given keyword and you’ll find that the content meets two requirements:
- Materials are usually long and have high content standards.
- Content satisfies the intent of the search.
Long, well-written content is great. But, you may not know what the intention is to search. In essence, the intent of search is the intention behind the keyword phrase.
When you are building any type of material, you should research what is currently ranking, and try to understand why it is a ranking. Occasionally, the content will be ranking the strength of the domain alone. But, if each site has the same amount of authorization, then the content itself will be a different factor.
2. Alt Text for Images
While multimedia elements are great for attracting human visitors, the Google crawler depends on the text to know what information contained on a page. You should use ALT attributes in your tag to describe images on your site to search.
ALT text refers to ALT attribute or optional text that applies to images on your WordPress site. The ALT tag is used by Google to see how relevant your image is to the surrounding content. They are also used by screen readers for visually impaired people. For example, if a Dragon was using software naturally, then the ALT text can actually help them navigate the page better. You should always add the ALT text to your images.
Fortunately, with WordPress you do not need to know any code to add ALT text, you can just add them by uploading images to the Media Library or clicking on an image within the visual editor.
3. Build Your Content Around Keywords
Keyword Research is the foundation of SEO. If you write unique and valuable articles on your blog but do not do keyword research, then your site will not rank in Google search results. Without keyword research, you can not rank your article on the first page of search results. Keyword research is not a difficult task. There are many great tools and websites that help you find the best keywords such as Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, SEMrush.
Chances are you have already encountered the concept of keywords. These are short phrases that describe the topic of your content. For example, you can select “Easy Recipes” for a blog post that shares simple recipes options for beginners. By doing so, you are guessing that many people will type the phrase into a search engine when a search for this type of post.
Choosing a keyword for each post or page and using it in different places – such as title, header, and the content itself – is a common way of communicating your subject in search engine crawlers and increasing the likelihood of showing your content in relevant.
4. Use Responsive Design on Your Site
More than ever, people are using mobile devices to browse the Internet. This means that your site needs to see and display any type of device that the visitor uses. You can ensure it by following the strategy of responsive design – in other words, designing your site so that it can react and optimize each user’s device.
Responsive design is most important that Google uses it as a ranking factor. If your site is responsive, then the probability of being high on SERPs will be much better. For WordPress users, the best way to get started with responsive design is to choose a theme that supports it (which many, if not, now do). Just do not forget to check out the other SEO features of each topic!
Before choosing a responsive topic, you can see how your site currently performs on the mobile spectrum. To do this, open Google’s Mobile-Friendly Test, and enter the URL of your site. This will tell you how the mobile version of your site performs and offers some suggestions on how to improve it.
5. Adjust Permalink Structure
When you first install WordPress into your site’s pages and posts, there will be a strange URL structure. This default structure is not best for your SEO.
Your Permalink Settings define what format your page and post URL will be in, which can have a big impact on SEO. So if you are creating a new site, the first thing you should do is to change your permalink settings, which you can find in Settings → Permalink.
Under the ‘Common Settings’ section, select the option to say ‘Post Name’.
If you are making changes to this game late, you may have to redirect to any of the old URLs. You can do this with a plugin such as Change Permalink Helper. Just input your old URL and they’ll be ahead for your updated URL.
Changing Permalink Structure Changes the components, orders, and structure of your website’s URL. Choosing the right structure is important when starting your website, because changing it later may lead to SEO problems.
6. Add Your Site to Google Search Console
Google Search Console, also known as Webmaster Tools, is a set of tools Google offers to Google’s owners to give information to website owners about how their content is seen by the search engine.
I say that this is one of the important tools that any qualified partner should have to be an SEO master! Apart from offering various features, you can use to customize the structure of your website, it is also a very accurate tool.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms that people are using to search your website, how each page appears into search results, and how many times your pages are clicked.
All this information helps you to understand what is working on your site or not. You can then plan according to your content strategy. Google Search Console also alerts you when there is something wrong with your websites, such as when search crawlers are unable to access it, find duplicate content or restricted resources.
7. Use WordPress SEO Plugin
There are already some solid built-in SEO features in WordPress. But, you can take your customization to the next level using the SEO plugin. There are many SEO plugins available in the market, which you can use on your website such as Yoast SEO, All In One SEO, WP Meta SEO, SEOPressor, Squirrly SEO plugin. The best SEO plugin in the market is Yoast SEO. This is a very popular and best SEO plugin for WordPress site.
With this plugin, you can fully customize each page and post it for the keywords you choose. There is also a built-in analysis based on the latest algorithm update. You can also generate an XML Sitemap, and add schema markup to your site.
8. Create/Generate Sitemap for Your Website
A sitemap helps search engine bots better crawl your website. However, this does not promote your search ranking but helps to crawl your content faster and better.
Your WordPress resources can have lots of pages. In order for Google to index it, the search engine needs to know your site structure. By creating a sitemap, you can handle this work perfectly well. If you are using Yoast SEO or Jetpack on your site, they allow you to easily create XML Sitemaps.
WordPress includes several plugins that you can use to optimize your pages for SEO optimization. One of them is Google XML Sitemap. This is a free WordPress plugin that automatically generates the Sitemap of your site so that Google can index your blog more efficiently.
Sitemaps are used by search engines like Google, Bing, and Yandex to ensure the hierarchy and structure of your WordPress site, as well as to ensure better crawling.
9. Have a Focus Keyword For Every Post
It is preferred that you optimize your post after completing it. After writing the entire content, search the focus keyword. Then naturally try to use focus keywords in the whole post. Do not use it more and do not write content for the search engine.
Best WordPress SEO Tips
- Focusing on writing keywords naturally is the best way to please both Google and human readers.
- Even though the way we adapt to the keywords has changed, they still play an important role in SEO. Whenever you are writing a post on your site, you should have a focus keyword for that particular post.
Do not overstuff the keyword in your post, only if it’s natural when it’s natural. If possible, include your keyword in the first paragraph of your copy. Use your target keyword in your title and your subordinates. Add your focus keyword to your URL and meta description. Yoast SEO makes the above tips easy to implement.
10. Title Tag & Meta Description
Post titles have a significant impact on SERPs. So always try to write an informative and unique title with 50-60 characters. To get a better ranking in search engines, add your main keyword at the beginning of the post title. Keep in mind that your keyword is less competitive and people actually search for it.
Your meta description is the text that appears below the title into search results. It also plays an important role in increasing click-through rate (CTR) on your content, but it should be rich with your focus keyword. Google usually allows 150-160 characters to write meta descriptions.
This is essential for every new post. Do not be lazy about this. While WordPress will provide the meta title and description field for you, those auto-generated texts are not always best for a keyword optimization perspective and copyright both views.
If your title and description do not attract readers, then it will not be able to rank in SERPs.
As you can see, you need to consider a lot of things in order to make the WordPress site SEO friendly and boost your website ranking. Hopefully, the steps stated in the post will help increase the SEO of your site. Just now you need to be patient!
Finally, remember that SEO is a long term process. The more effort you make in SEO, the more results you will be able to see, but usually these results will only come in time. On the other hand, if you are looking for SEO friendly Ready-Made website then you should try the Ready-Made WordPress website powered by Delegate Studio. Ready-Made Website includes Top-level Domain, Managed Hosting, SSL certificate, Website Builder, On-Page SEO Optimization, and 24/7 Support.
Hopefully, the checklist and the above suggestions will help you further! Did we miss any important suggestions or maybe you have any questions? If so, tell us below.