Data. Number. Analytics – tracking it all can be a tedious, heavy process. But thanks to web analytics tools, number-crunching, and understanding of data has become much simpler!

What used to be the exclusive sidekick of data scientists has now become the friend of every digital marketer. Web analytics is about finding out what works and what doesn’t. It helps to find actionable strategy and aids in making informed decisions when planning the next step.

What is Web Analytics?

Web …

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