When creating a website, choosing the perfect domain name is one of the most important business decisions you can make. As the URL (web address) your customers type in their browser’s address bar, the name of your Top Level Domain name affects your branding, visibility, search ranking and more. What to do with all the competition out there, you need to be memorable, and your TLD name can do a lot for help or hurdle.
A good name can firmly establish your brand in the minds of online shoppers everywhere. This is why it is so important that you choose the right TLD name for your business. This article will explain important facts about choosing the right TLD name
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What are Top Level Domains (TLD)?
TLD represents one of the key elements of the domain name and is one of the key factors in increasing your website’s popularity. The Top-Level Domain is a word that we often use, and it describes the characters on the right side of the dot in the web address. If we use blogexample.com for example, then the .com TLD is for top-level domains – what people actually mean by the term “TLD Name”.
Choosing your TLD is one of the most basic aspects of establishing an online presence. Why? Because .com is not the only option. In fact, when you start your search to create an unforgettable brand, there are many options to choose from.
Why It’s Important to Choose Top Level Domain name for Your Site
It is important to consider the Top Level Domain(TLD) you use before purchasing your TLD name. Once you’ve attached a TLD name to your site, it can be difficult to change it.
To help visitors remember your URL, how important is your site’s Top Level Domain name? For example, it is easy to remember a .com termination compared to .rocks or .net. Your Top Level Domain name also shapes your site’s expectations. For example, .org is still concerned with nonprofits.
One thing is to keep in mind that all Top Level Domain name are essentially the same as far as Search Engine Optimization (SEO) is concerned. In some cases, the only exception is local SEO. If your viewers are primarily in a country outside the US, you may want to go with ccTLD to improve the possibilities of appearing in local searches.
Which Top Level Domain Name should I Choose?
The top level domain (TLD) name represents the last section of a domain name, or the part that comes immediately after the (.) Symbol. There are I’m going on discuss two types of TLD:
1. gTLD – Generic Top-Level Domains
Generic names include most popular TLD names such as .COM, .NET, .INFO, .ORG, .BIZ, which are widely open for all users to register…
- .com – represents the term “commercial”, and is the most widely used and highly effective domains extension in the world.
- .net – uses by Internet service providers, web hosting companies or other businesses.
- .org – usually for organizations, And is mainly chosen by non-profit groups or trade associations.
- .edu – Restricted to Secondary Educational Institutions,
- .gov – Governments
- .info – for informational sites
- .name – For Families and Individuals
- .biz – For businesses website
- .Mobi – Catering for mobile devices is reserved for websites
- .travel – Travel agents, airlines, tourism bureaus and hotels are reserved
2. ccTLD – country code Top Level Domains
Country domains names, in return, have been assigned to specific countries and each of them is subject to specific registration and transfer rules. Almost every country has a country domains such as:
- .in – is the country code for India
- .ca – for Canada
- .uk – for the United Kingdom
- .fr – For France
When choosing your Top-Level Domains, decide what your goal is. Delegate Hosting offers hundreds of additional TLD options bound to your needs. Country-specific TLD is a great way to communicate that your site has targeted content for a particular country or region. Delegate Hosting also provides country-code Top Level Domains(ccTLD).
Delegate Hosting makes your domain registration painless, quick and inexpensive! It also specializes in high speed hosting solutions. Delegate Hosting has a wide range of hosting options designed to meet your specific needs.
Benefits of Getting the Right Domain Name
- A good name will be easy to remember, which will easily get your website. Finding a small memorable name is not easy anymore.
- Having your own domain name will increase the position of your website under search results on top search engines like Google, Yahoo, and Bing.
- Keep your domain name as long as your business is online. No one else can use your domain until you pay the host who set it up.
- Future customers will deal more easily with businesses with a professional, established an online presence – made possible with a personal domain.
- Save time and money when your buyer needs you or when you need to contact someone. Apart from this, you can get a domain for low cost, no worries. This is a smart move for your online future.
- The customized domains will give you a true online presence and will establish your business as a brand.
How to Choose the Perfect Domain Name for Your Website
1. It should be attention-grabbing and branded
You want to capture the potential customers interest with a domain name immediately, which will support your efforts to build your brand. Google recommends adding your unique brand name to your domain so that it helps to identify it. Your domain name, your brand and the design of your website should reflect each other. Related, choose a name that is also available on social media platforms like Facebook and Twitter so your business can be found continuously on all networks.
2. Keep It Short, Simple, and Predictable
Therefore, we have already talked about brand-ability (if it is a word), but there are also some other, more general, features of the quality domains name. Big Four:
- Small – preferably with less than 15 characters (-h), excluding TLD
- Simple – no hyphen, no underscore, no complex word or any other punctuation as part of domains
- Just the word – unless absolutely necessary, avoid using the number (for example, if it is part of your brand name, such as 9gag.com)
- Predictable – No strange spelling (for example, if your name is Mike and you want to make it a part of your domain – like MykeBlogs.com – then every time people will misunderstand it as Mycoblog.com.
3. Target Broad Keywords
Keeping your keyword in your domain name does not boost ranking (and not how it is used), it is still helpful to do this for relevance hints. If you notice, Google and other search engines are still appearing in bold keyword domain names.
One of the best indicators of the effectiveness of a domain is whether it gives you the kind of content you can expect. Keywords are the best friends in this regard. For example, if you were in the wigs business, a little research will show that there is some real demand for wigs for children. A sensible businessman will then consider buying related domains, such as wigsforkids.com.
4. It should be relevant.
Your domain should clarify to your visitors what they can expect from visiting your site, so it is a good idea to include keywords related to the products or services you offer. If you want to expand your offerings in the future, keep this keyword comprehensive so that your business does not have much difficulty.
Do not put too many keywords in your domain name – it looks spam and low-quality, and will not help you rank. Choosing a relevant domain extension for your online store is another strategy to find a keyword-rich name without long lengthening your domain name.
5. Don’t Forget About SEO
If your site is expecting a good rank, then search engine optimization will be a major topic for you. Regardless of the information that will tell you that the best chance of ranking in the .com, this is only the case because it is the most popular extension.
Looks more challenging than search engine optimization, commonly known as SEO. This is a widely used way of increasing the amount and quality of traffic on your website via organic search engine results. Your TLD name should be chosen by keeping SEO in mind.
However, when you talk about optimizing your TLD name for search engines, then you should walk lightly. SEO is the best practice to stick to ensure that Google recognizes your website and avoids penalties for keyword stuffing.
Now, you are equipped with the knowledge needed to create and register the best TLD names for your online store. Google’s guide to choosing a TLD name makes another important point – a good domain is more important than a whole.
If you are spending too much time on your decision, then you are taking time out from building your brand and starting your business. Follow these guidelines that you can, but allow yourself some flexibility and creativity. Above them, will help you create a great TLD name that will serve your business well in the future.
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