Website speed makes the first impression of your business, so use of website speed test tools is a great option. Website Speed can make or break your business. It is necessary to understand that you will not get a second chance after the user experience. Low website speed is one of the most frustrating things that will tell people about your resource.
High-performance websites result in higher return journeys, lower bounce rates, higher conversions, engagement, a higher rank in organic search and better user experience. Slow websites will cost you money and a damaged reputation. By reducing page load time you will positively affect marketing and sales processes. You will get high traffic and attract more qualified leads who can be converted into customers.
Website speed is the cornerstone of user experience. If the page loads more than three seconds, then your visitor can go ahead and you lose the chance to change. This is why web developers, marketers, and IT departments alike are focusing on website speed testing tools. Improving your webpage loading speed can have a dramatic impact on the overall success of your site.
Thus, no WordPress website owner can ignore the speed of the website. In addition to UX, also check website speed as it is an important signal in SERP rankings. In fact, page load speed is one of the few openly accepted Google SERP ranking signals. Website speed is also required for a better bounce rate and increased session time.
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How can a website speed test tools help you analyze?
- Finding plugins, fonts, scripts that affect the page
- Large images found due to hiccups
- Analysis of total load time, page size, and number of requests made
- Checking performance from different geographical locations
- Checking the rendering speed in different browsers
- Measuring Your Content Delivery Network Performance
- Verify that the property is loading correctly from your CDN
- Test time for first byte (TTFB)
- HTTP Headers Analysis
- Analyze on mobile devices
What are Concepts of Website Speed
Before running the website speed test tools it is important to understand some of the concepts behind how these tools work so that you can analyze the data better and then optimize your site accordingly. You can not only test the speed of your web host, but you can also measure your CDN performance. And to understand how these tools contribute to the performance evaluation of your website. It is important to understand the following criteria that analyze these tools.
Time to First Byte (TTFB)
The time to the first byte (TTFB) is a measure of the responsiveness of a web server. Basically, this is the time when your browser has to start receiving information after requesting the server. This is directly tied to the latency of the hosting provider and the actual server hosted on your website. Many providers, such as the cloud level, use an advanced stack to overcome the latency problem at the server level. Hosting your website at a data center closest to your target audience also helps reduce TTFB.
A content delivery network (CDN) is another way to improve the TTFB of a WordPress website. This network serves the static content of the website from the server closest to the requesting client. This eliminates latency issues caused by the distance between the server and the client. By using a CDN you can dramatically reduce the impact of the load on your native server, which in turn should help reduce your TTFB.
Minification of Resources
Minimization is another parameter that most website testing tools highlight. Minification is the process of reducing CSS and JS files size by eliminating comments, Block delimiters, white spaces, and newline characters.
One of the important factors affecting website speed testing is your choice of hosting provider. If you are hosting your website on a trusted host, the speed of your website depends on how you have created the website.
HTTP is a transfer protocol that is used when requested by a client and a response is sent by the server. HTTP requests are triggered for all dynamic calls, and the number of these requests negatively impacts web page load speed.
There are several ways you can reduce the number of requests such as:
- To reduce the number of HTTP calls (when possible) by mixing HTTP and JS files.
- Using CSS sprites
- Reducing assets like third party plugins that make a large number of external requests
Which is the best Website Speed Test Tools to Optimize Your Website Performance
Now is the time to dive into all the various website speed test tools you can use. The optimal load time you should be aiming for? Okay, faster is better, but most experts suggest that about two seconds or less is a good goal. Now that you have a basic understanding of the web performance concepts above, check out these 9 free tools below to test the speed of your website. Each of them offers its own unique features, different ways of reporting and differentiating your results.
- GT Metrix
- Load Impact
- Google Pagespeed Insights
- Yellow Web Page
If you are looking for speed test tools i.e. more specialized, granular device, then Pingdom may work in your favor. Provides cost-effective and reliable uptime and performance monitoring for your websites. Not only does Pingdom fully monitor web performance, but it also monitors tool downtime. It is one of the most popular free website speed test tools available in the market. It has a suite of features and options to check the speed and performance of the site.
To begin testing, you must enter a URL and select one of the available server locations. Once a test is completed, it tells you relevant information about the page load time, number of requests, Google PageSpeed, and performance grade.
Their results report is divided into four different sections. Such as a waterfall breakdown, performance grade, page analysis, and history. Check your website’s uptime, performance, and interactions for a better end-user experience. Pingdom uses over 70 global polling locations to test web pages.
2. GT Metrix
Another popular speed test tool is GTMetrix, which comes close to Pingdom. That being said, it is a completely free tool that allows you to create a free account and track your historical crawl so that you can see an improvement in speed over time.
GTMetrix allows you to optimize website speed with actionable data at hand. You paste the URL of the site to investigate, it scans your site and gives detailed reports. It shows a summary of results including page size, requests per page and load time. The report has five categories such as YSlow, waterfall chart, history, and video. It examines the site from 7 different locations.
3. Google Pagespeed Insights
Google-built SEO tools provide you with information about issues with the performance of your website. Go to the Google PageSpeed Insights platform, enter your web page URL and click the ‘ANALYZE’ button to get results for both mobile and desktop versions. This tool can be considered if you are implementing an SEO strategy for your website.
The Pagespeed score ranges from 0 to 100 points and is based on the lighthouse. A higher score is best and a score of 85 or above indicates that the page is performing well. The report page gives you a useful break of steps you can take to improve performance. Google PageSpeed Insights tool also provides you with additional user experience suggestions for mobile devices.
If you care about elevating your website to the top of SERPs, it pays to listen to what Google recommends. We also have a walkthrough on how to fix the stubborn leverage browser caching warning.
This website is incredibly simple to use. Results on Google PageSpeed outweigh many other tools. This is because Google builds algorithms for website ranking and therefore, the results displayed on Google are of high importance and should be taken seriously. Google page speed analysis does two things. First, it examines the overall loading time. Second, it periodically checks the top-down load.
KeyCDN is a quick and lightweight free website speed test tool. It provides information about the time it takes to connect to the webserver. The application has many other tools like ping tester, IP location looks, HTTP verification, and many other features.
KeyCDN’s free tool provides an incredibly fast and easy way to determine the overall speed of your WordPress site. Simple page speed tests include a waterfall breakdown and a website preview. You can select from 14 different test locations strategically located around the world, to better determine the overall download time of your property from that physical region.
It is one of the only tools other than PageSpeed that is responsive and works great on mobile devices. In addition to full-page speed tests and geolocation checks, the tool can also perform an SSL FREAK attack tester to ensure the security of your website’s SSL / TLS.
WebPageTest adopts a unique way to test your site, which they call “a first view and a repeat view”. It helps to diagnose that there is probably a one time DNS lookup delay as previously mentioned. It has tons of options. WebPageTest is similar to some of the tools mentioned earlier, but with more than 40 locations to choose from and over 25 browsers (including mobile). It gives you a grade from FTT to A, based on such as FTTB, compression, caching, effective use of CDN, etc. Its report is divided into six sections which include summary, description, performance review, content breakdown.
WebPagetest was created by Chrome engineer Patrick Meenan at Google. It is an open-source project and allows you to run a free website speed test from many locations around the world using real browsers (IE, Chrome, etc.). For you more advanced users needing to get additional data from your speed test, this is a great one.
6. Load Impact
How to load simulation traffic actually simulates how it will happen in real life. Load Impact‘s free online load testing and demonstration tools give you plenty of data on your website’s ability to handle website traffic. Run large scale load tests with 1.2 million concurrent users. Generate loads from 10 different locations simultaneously, and even add more locations upon request. Record an HTTP session and allow mock users to perform similar tasks during testing. Configure your load tests to run between nights or once a week. The free plan offers 10 trials per month. Premium plans start at $ 119 per month.
Load Impact online web performance evaluation tool offers useful information such as user load time (simulated by an automated virtual machine) and requests per second (such as how durable your web server is and how it can handle web page requests). Graphs are the ability to show data.
Load Impact is the best tool to test how scalable your website is. Load effect is one of the best free website speed testing tools for realistic load testing and monitoring. There is no hidden caching or romantic user behavior in this free website speed test tool.
Uptrends enable you to analyze performance from 184 locations to choose from around the world. In addition, web application monitoring also provides monitoring for the performance of websites, mobile devices and sites. They offer a free 30-day trial. This best free website speed testing tool identifies bottlenecks created by third-party scripts and bloat.
Like Pingdom, it offers in-depth information regarding the speed of your website. A user can choose from the options to customize the data: select browser, mobile device type, location, browser window size, etc. The report can be divided into general information, waterfall, and domain groups. In the results, the tool allows you to view a detailed report of the webpage.
UpTrends is an easy tool to check website speed. Uptrend offers a free speed testing tool that evaluates load times on desktop or mobile devices from ten different locations of your website. You can also set bandwidth throttling and the web browser in which the test will be conducted. The website monitoring tool is also available for free. Its features include a wider scope of test space, email alerting and monitoring dashboards.
8. Yellow Lab Tool
The tools are open source and work by sending your site via PhantomJS. This allows it to collect metrics and statistics, which then give you your score. The details provided by the tool to the developers allow them to fix errors and optimize the site. The Yellow Labs tool is completely free.
Wrapping Up : Speed Test Tools
As you can see there are many website speed testing tools that you can choose from. Each of them has its own unique characteristics as highlighted above. It is a good idea to regularly test your site and set a benchmark to make timely improvements. I have also included 8 most popular WordPress website testing tools that can help you optimize the website by giving valuable insights.
Feel free to share the website speed testing tool you are using to test website speed. I will mention it in our article if it is of value.
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