Have you ever thought how easy it is for you to go to the online store, browse through their categories, order a product, make a payment, and it reaches you within a few days? If not, think about it now. Think about how convenient it is to shop online instead of physically going to the store. But you are here to learn everything about what is Magento? What is the difference between Magento 1 vs Magento 2? right? great. You are on one of the best platforms out there that can empower you to build online stores that can rival Amazon and eBay.
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What is Magento?
Magento is an open-source built-in PHP, which helps programmers eCommerce website. It was released by Warren on March 31, 2008, and was developed on the Zend Framework platform. In a decade, it has gained popularity among retailers worldwide and currently, it is recognized as the most comprehensive online retail software. Operated by almost all Magento eCommerce globally, global brands among them Nike, Samsung, Ford, and Coca-Cola.
It has become one of the world’s leading solutions: 26% of the best eCommerce using websites Magento. The powerful and flexible features while providing Magento’s intuitive administration interface, advanced marketing, search engine optimization and catalog-management tools offered to look for an eCommerce website each retailer, could be used to control the content and functionality.
With the same high reputation of the Magento is hardly any other eCommerce solution. Such unanimous credit can be attributed to its intuitive administration panel, continuous upgrades and improvements, and adequate safeguards. Also, due to the open-source, it can be easily configured and can be customized to meet the needs of any retailer.
Moreover, its eCommerce functionality is exceptionally versatile, with many checkout options, important global, and support of regional payment gateway, shipment tracking integration and advanced rules capabilities. It offers a variety of plug-ins and themes that can easily enhance the customer experience. There are so many aspects of online stores that need to be configured, and carried out well, he often relies on business skills. When it comes to custom functionality, however, it is the need of the place where the more complex programming.
It has come a long way to regain its niche in the eCommerce industry. This history of success was neither straightforward nor simple, and we, as developers of Magento, appreciate and value it. Therefore, here is a brief timeline of its journey – from 2007 to 2019.
The back-story – it was the brainchild of two students at the University of California, Los Angeles – Roy Rubin and Yoov Kinnear. While in college, he started a project called Varin.
Rubin and Kutner saw an opportunity in the online retail industry for the Varian project, and would soon become a magneto framework.
The Varen company released its first open-source product – Magento. The name derives from the color name – “magenta”, yet the associated domain name was already taken, so the founders settled for a slightly changed name – Magento.
The platform, then named Magento Community Edition, gained worldwide acclaim due to its highly customizable nature and became even more popular than its predecessor, Oxcom. Launch of Magento Enterprise.
The company changes its name from Varian to Magento, which is strongly associated with a globally recognized product. In addition, eBay invested in a platform worth 49% of its ownership. Launch of Magento Mobile.
Due to previous substantial investment, eBay acquired the entire company in June and integrated a PayPal system directly into the Magento platform. Another important event of that year was held for the first time – Imagine the eCommerce conference, an event for Magento developers, which runs annually since then in Los Angeles.
One of the founders, Yoav Kutner, leaves his position at Magento Company.
The company worked on developing new versions and improving the functionality of existing ones.
As a result of the eBay breakup and its PayPal split, Magento was made an independent company by its new owner – Paramira Private Equity. Another significant event occurred that year – the release of the new platform version Magento 2.0.
Introduction to Magento Enterprise Edition. It was organized as a platform-as-a-service model and was intended for large-scale businesses with support for installation, configuration, and usage included in the package. In addition, the Magento Marketplace was launched, allowing hundreds of Magento developers to offer their extensions and themes for sale.
Naming two major products: Magento Community, Magento Open Source and Magento Enterprise Edition – Magento Enterprise.
Magento was acquired by the Adobe company with the aim of integrating into its enterprise CMS platform – Adobe Experience Cloud. Magento 2.3 version was announced at the end of the year; Merchants will be able to synchronize their Magento store with Amazon, as well as integrate their catalogs with Google Merchant Center and Google advertising channels.
Merger of Adobe Experience Cloud and Magento Commerce Cloud. Work on Magento 2.3 version continues.
Why use Magento?
Secure Product Management:
It is known for its top of the line order security and product management options that include custom reporting features. With Magento, it is easy for an online store owner to periodically view transaction history, change product details, add pictures, add export reports, and add or remove items.
Its shopping carts are developed responsibly, allowing them to be viewed natively on smartphones, tablets, and other mobile devices. This accommodates a consumer shopping trend that proceeds to move towards mobile usage.
Advanced Search Engine Optimization:
It does an excellent job of opening up the flow to better organic traffic. The platform was designed with SEO skills in mind. With which giving your products a better chance of appearing on Google, Bing, and beyond. There is a lot of room for custom SEO implementation for those who have the knowledge and skills to do so.
The customization is introduced in Magento. This is because it is a PHP-based solution that lets developers scale websites and elevates them to the highest level for their customers.
Customize Security Permissions:
Protect your site and manage internal access with options to optimize multiple security levels. PCI data protection comes standard, login screens are equipped with captcha, and a secondary password prompt includes additional protections against unwanted breaches.
A Gigantic Community:
Over 240,000 businesses use Magento for their eCommerce needs. In 2012, there were several hundred Magento developers with official certificates from 35 different countries around the world, and an estimated total of over 800,000 developers. The number has grown since then, providing newcomers with a solid base of support and great opportunities for business connections.
Highly safe in nature:
Unlike some eCommerce solutions, It is compliant with PA-DSS. Unlike Drupal. What does this imply? This means that it adheres to globally accepted standards for security and 14 critical safety criteria.
Magento Open Source vs Magento Commerce
After rebranding in 2017, it is offering two different solutions: Magento Open Source (previously Magento Community Edition) and Magento Commerce (Magento Enterprise and Magento Cloud Edition).
Originally known as Magento Community Edition (or CE), the free version of its became Magento’s open source as part of the rebranding of the entire product range. Available as a free download, Magento Open Source has long been a popular choice for SMB merchants who want a feature-rich, highly extensible platform that can compete with big names online.
Magento Commerce is a product, formerly known as Magento Enterprise Edition (EE), which is, in theory, aimed at large organizations that require a premium support level and a comprehensive set of functionality. While Magento Open Source is free, Magento Commerce has a license fee that starts at $ 24,000 per year. It is offered either as an on-premises solution or as a platform-as-a-service hosted solution in the form of Magento Commerce Cloud. The codebase for the two commerce options is essentially the same, although some platform updates will be applied automatically to the cloud platform.
In short, the open-source version is free and has less robust functionality than Magento Commerce. On the other hand, open-source code makes it more customizable, which means that it can be upgraded with appropriate extensions and custom development. Magento Commerce, in its turn, comes with an advanced set of out-of-the-box features and two pricing schemes: Commerce Starter and Commerce Pro; The first will be entirely tailored to small-scale new eCommerce ventures, and the latter is aimed at medium and large-scale online retail.
Magento 1 vs Magento 2
Since the release of Magento 2 on 17 November 2015, after more than four years of development, more and more store owners and firms have started using Magento 2. Of course, Magento 2 will include more benefits than its earlier version – Magento 1. Now we will discuss what the difference actually is when you compare Magento 1 vs Magento 2?
Top 5 Differences b/w Magento 1 vs Magento 2
Speed & Performance:
Magento 2 offers faster page load speeds than Magento 1. Thanks to its full-page offered in both Magento as well as Enterprise Edition.
Conflicting Extensions: There are a lot of third-party extensions available on the market for Magneto 1. However, the problem was an extension conflict when two or more extensions tried to rewrite the same functionality. This issue was resolved manually which costs time and effort. With Magento 2, plugins allowed core code to overlap rather than override the code. Cheap Extensions: Installing and updating new extensions has become easier and cheaper. Due to the new technology introduced in Magento 2 (HTML5, CSS3, Requirements. Js), the process of expansion and modification of functionality is easy.
The admin panel in Magento 2 is user-friendly and intuitive. It allows to easily find information, navigate to all parts of the admin panel and manage your store more efficiently. Magento 2 has an extensive dashboard that shows lifetime sales, last orders, average orders, top search terms, revenue taxes. Its dashboard also shows check bestsellers and customers, shipping and quantity. Which helps to keep an eye on the current state of your business.
SEO and Security:
There are rich snippets on catalog pages that improve search results in SERPs. Robust Hashing Algorithm for Passwords (SHA-256). This has made the password stronger for dictionary type attacks.
However versions of the Magento Community editions are free to download. However, there is a difference in the price of EE.
- Magento EE License Cost: Starts at $ 18,000 Annual
- Magento 2 EE License Cost: Starts at $ 22,000 annually
Top Brands that Use Magento
With over 150,000 developers and 250,000 live merchants, It is likely to be the most popular commerce platform in the world, powering the most IR1000 and top 300 B2B eCommerce stores. Here we take a look at some of the biggest names in retail who have chosen Magento as their eCommerce platform, not only focusing on B2C fashion and lifestyle. Which is part of Magento’s big-name customers as well as other categories and the B2B sector?
- Coca Cola
- Fox Connect
- Warby Parker
- Rebecca Minkoff
- Christian Louboutin
- Nestle Nespresso
How much does Magento Cost?
Undoubtedly the biggest advantage of Open Source is that it is free and can provide some untouched functionality in addition to the extensions that Magento Commerce provides.
However, opting for Magento’s commerce ensures a swifter and smoother development process, often resulting in a faster return on investment.
How secure is Magento e-Commerce?
It is one of the leading eCommerce platforms that businesses use to build and manage their web stores. This makes them an attractive target for hackers, so magneto security is highly valued. Attacks can lead to disrupted operations, compromised customer information and leaked financial figures. When this happens, the credibility and reputation of your business can take a serious toll, and no company can. As security breaches pose a constant threat, it is important for Magento users to learn how to properly defend their websites against malicious intent.
Here you can learn what you can do to increase Magento security and keep your website secure:
- Instantly update to the latest version of Magento
- Magento security requires secure password usage
- Implement two-factor authentication
- Use encrypted SSL connection
- Use a firewall to stop MySQL injection
- Change Your Admin Panel URL
- Back up your website often
How does Magento perform?
Magento Commerce was designed to significantly improve the efficiency of the platform through the use of a full-page caching system, especially for sites that claim large numbers of customers, transactions, and products.
Store loading speed is a particularly important point for web store user experience, search engine optimization, and overall success. It is not only provides flexible, scalable eCommerce solutions but also allows you to customize and expand your platform to create unique, differentiated branded experiences. The platform has the ability to adapt well to change and modify to meet the needs of shop owners.
With Magento, eCommerce retailers are allowed to freely choose the hosted platform of their choice. They are no longer obligated to live with hosting. This provides a lot of freedom for all online shopping businesses to have their own files and be selective with various hosting companies.
What is Magento? Magento 1 vs Magento 2 : Wrapping it up
We hope that this comprehensive article has given you a complete understanding of What is Magento and a difference between Magento 1 vs Magento 2 as an eCommerce solution.
While there are many eCommerce platforms available on the market, and many of them are easier to use and simpler than Magento, none of them provide flexibility, scalability, feature-rich functions, and more than the requirements needed to run a successful eCommerce store Does. It is, for lack of a better word, Daddy of all eCommerce platforms!
Now that you are familiar with what is Magento, why not give it a spin and try to code your hands towards an online store?
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