What is SEO & How it Works? Process & Benefits for Beginners

Every occupation needs to invest in SEO. SEO optimization is the process of improve your website to increase organic traffic from search engines. There are many facets of creating an effective online marketing strategy. One of the key components of SEO for Small Business is proper online marketing. Without properly optimizing, a website has to face the risk of never encountering search engine results pages (SERPs) and viewing any sales.

To remind you why SEO is still an important part of the online marketing formula. Due to its effectiveness, SEO has been widely adopted as an online marketing strategy. While the benefits of SEO are huge, here are some tips.

What is SEO (Search Engine Optimization)?

Search Engine Optimization in Short SEO. It is the process of optimizing a website. Also all the content of that website – it will appear in the key positions in organic results of search engines. When you search on a particular search engine, it describes the logic behind the ranking of websites. In essence, It is defined as a digital marketing strategy that helps increase the amount and quality of traffic on your site.

Search Engine Optimization is maximizing the search, user experience and engagement by ensuring this. Which is content and message is aligned and organized on the basis of language. When your sites become visible on the first page of search engines. Your potential customers are more likely to trust your brand. When they search for a particular word rather than the other brands.

Additionally, Search Engine Optimization is motivating keyword focus and SEO best practices to produce optimal results. And benefits in other digital marketing channels, including social, payment, performance, and PR.

SEO process that many people follow to rank a website

  • Keyword Research
  • Competitive analysis and Website Audit
  • On-Page SEO Optimization
  • Off-Page Optimization
  • Monitor ranking and keep updating content

1. Keyword Research

Keyword research is one of the most important parts of the Search Engine Optimization process. Unless you do not know what people are searching on the internet and what information they are looking for. It is almost impossible to start for a Search Engine Optimization campaign. This step is important and requires a lot of time to find a good set of phrases.

This offers a balanced combination of two important factors: Higher access by searchers and relatively less competition within the search engine. Today, many free and paid tools are available for keyword research.

2. Competitive Analysis and Website Audit

Once you complete your keyword research, the next step is to conduct a competitive analysis and website audit. A website audit is very important to create a list of on-page and off-page activities.

An online competitive analysis report will help you identify the strengths and weaknesses of your website and your competitors. So, you can take steps to improve your online presence. This tool will compare your site against each of the top competitive websites.

By studying this competitive analysis report, you will better understand the areas in which you need to improve and see which direction your business website is going in. With this competitive analysis tool, you will be able to plan more effective marketing strategies and improve your customer relationship.

3. On-Page Optimization or site optimization

Google is becoming more intelligent and recently adding the keyword-rich content after the algorithm update will not help you rank in the first place.

On-Page Optimization or site optimization factors……

  • The title tag on every page tells search engines about what your page is about.
  • The meta description on your website tells the search engine a bit more about each page.
  • Not only do subtitles make your content easy for visitors to read. But it can also help to improve your SEO. You can use H1, H2 and H3 tags to help search engines better understand your content.
  • Internal links to other content on your site, or creating hyperlinks, can help search engines learn more about your site
  • If you are using images on your website or in your blog content. Then you would like to include your keyword or phrase in the image name and alt tag.

4. Link Building and off-page optimization

Links to ranking and trust are important. In addition to the On-Page SEO Elements that control your organization. There are off-Page SEO Factors that can affect your ranking. Although you do not have direct control over these off-page factors. There are ways in which you can improve the chances of these factors in your favor.

  • Firstly, Trust is becoming an increasingly important factor in the Google ranking of a site.
  • Secondly, One of the most popular methods of making off-page SEO is through backlinks. Many ways to create backlinks in off-page SEO like Article submissions, Blog Submission, Document Submissions, PDF submission, Web Directory Submissions.
  • Thirdly, Another important off-Page SEO factor is social signals, such as likes and shares.

5. Monitor ranking and keep updating content

It is not a one-time activity. You must keep updating your content regularly, keep making new content regularly. If you do not monitor the ranking and update your content. So, you may not be able to keep your ranking.

It has complex and requires constant practice. You must keep your knowledge updated to maintain the ranking of your site. if you are looking for the Best SEO Guide to Boost Your Website Ranking in Google then you read this article –10 SEO Tips to Boost Your Website Ranking in Google – Ultimate Guide

Top Benefits of SEO optimization to Your Business

1. SEO optimization gets more clicks than PPC and does not involve any paid advertising

SEO Trump paid to advertise. This is because the number of clicks in the organic SEO listings is high. Although PPC ads appear above organic rankings. However, 70% of searches result in a click on the first page on an organic result. Most users of search engines leave paid advertisements. This is most likely because of their trust in Google’s algorithm.

If you have strong standings you do not need to advertise. You can increase traffic to your website without paying per click. An effective SEO strategy can help you get your advertising dollars back, and you can invest in more efficient areas.

2. You’ll establish Brand Awareness

The higher your page and content rank in higher positions in the search engine. More users will have more opportunities to see your content and affiliates with your brand. It will also build your brand equity.

Also, being on the first page for your targeted keywords. It not only helps users to associate your brand with those keywords. But rather builds confidence because companies on the first page are generally considered to be more dependable.

In other words, it will help people to be aware of your brand. Awareness is important because your site visitor cannot always be ready for shopping. However, knowing about your offerings, they can buy in the near future.

3. You’ll get help increase your website referrals

It will increase the referral of your website. You will receive more website referrals from search engines. In addition, your website visitors are likely to refer your site to your friends. A strong SEO presence will increase the referral, literally and figuratively!

And SEO will force you to make your site safe and secure. This will save visitors to your site from viruses and scams. Additionally, this will boost your ranking because a secure site will greatly affect your SEO ranking.

4. SEO optimization takes you ahead of the Competition

If you are searching for the benefits of Search Engine Optimization, imagine that you are bypassing the competition! It can really double, triple or quadruple your business. It exposes you to the entire market of people searching for you.

Due to being an intuitive digital, our SEO service provides an intensive competitive analysis. That is identifying the performance and position of your top competitors. While searching for your market’s demographics and rankings opportunities.

The digital world is constantly changing, but trends show that people are researching more online before making final purchase decisions. Search Engine Optimization helps businesses to establish a strong online presence and, in turn, generate leads and remain competitive.

5. You’ll grow with increased Engagement, Traffic & Conversions

It is a laser-targeted and keyword-based strategy. SEO’s keyword targeting capability is one of the main reasons that it distributes the most qualified traffic to your site. Here’s the benefit you have to reach those people who are actually looking for your business offering.

It will boost your blog traffic. Your blog’s personal ranking will increase in Google. The content of your blog is more likely to be found on Google. Websites that are easy to read and navigate. They are more likely to grab and catch the attention of your readers or visitors. That means they are more likely to be your loyal customers, customer, and returning visitors.

6. SEO Is relatively Cheap

SEO optimization is more economical than advertising to increase your conversions. However, the return is invaluable. Once you rank # 1 on Google, your site will get thousands of free hits on your site. Organic listings are essentially free. When you are listed at the top, you do not need to pay per click or budget for advertising.

People also start their journey on Google in search of work. You can optimize your site to rank on Google for the posts you are recruiting. Avoid the cost of fees and acquisitions by investing in SEO optimization strategy.

7. It’s a long-term Strategy and The Results are Permanent

Within the first year of SEO action, it may be noticeable. And many of those actions will have an effect which remains for many years. More SEO optimization time, effort and budget which is committed to it. The better and lengthy website stands as a qualified contender in its market.

Unlike ads, the effects of SEO are permanent. If you stop paying for them, they do not stop suddenly. Of course, you will need some maintenance to maintain that top 1 spot ranking. But if you can find that the top positions are in place then it will be difficult to carry it.

8. SEO leads to better user Experience

Everyone wants better organic ranking and maximum visibility. Some realize that the optimum user experience is a big part of being there. Google has learned to explain the favorable or adverse user experience. And also has a positive user experience has become an important element in the success of the website.

As you can tell from the past few points, It will improve the overall user experience of your site. It is important that you keep in mind that Google’s goal is to provide relevance to our users. To rank higher in Google, your website should be relevant. To be relevant, you need to provide a great user experience.

9. SEO Builds Trust & Credibility

People are confident that the first listing in Google is a reputed company. By SEO optimization, your site becomes a brand name. You are the person who wants to beat the contestants. If Google has a top place dedicated to you. Especially if it is a top-level list along with the other subpages list below the main home page. Then it gives credibility to your website that no ad can be top-up.

The goal of any seasoned SEO is to establish a strong foundation. That is a help to build a beautiful website with a clean, effective user experience. Therefore is easily in search with thanks to the reliability and credibility of the brand and its digital properties. Many elements go into the start of authority in relation to search engines like Google.

10. SEO Ensures User-Friendly Websites

It will help small business owners to create a fast, smooth and user-friendly website. While, most people still stuck on the old definition, thinking that it is only about optimization for search engines. Even though today It is also about improving the user experience.

The future of mobile online is. And, 50% of all internet users are mobile. There is a possibility of continued growth in this. By optimizing your website for SEO, you are also preparing yourself for next-generation marketing. Your website should be mobile-friendly. And, search engines will favor your site to optimize your website for mobile.


I hope this article has helped to highlight a little bit of SEO. And also helped to understand, how small businesses around the world get the benefit of SEO optimization. Search engine optimization has many advantages.

One of the search engine optimization strategies that will help you a bit more in competition. It refers to the ability of a website to obtain quantitative and qualitative site visits through organic search engine results. Make sure to challenge and use it to your advantage.

Delegate Studio provides a ReadyMade Website with free SEO optimization. You can start your website with a readymade website and can increase your site ranking. ReadyMade Website provides a complete setup of your website. It includes Theme installation, plugins installation, a Top-Level Domain, Managed Hosting. And also include an SSL certificate, Free SEO with 24/7 Support.

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By Alan Franklin

Alan Franklin is a professional Web Developer and a WordPress Blogger at Delegate Studio. He has a huge passion for WordPress and using his experience from over a decade.

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